Intelligent hotel app predicts guests’ needs
Shangri-La’s Far Eastern Plaza Hotel Taipei is first user worldwide
Taipei-based high-tech innovator Docceo® launched its revolutionary hospitality solution DigiJames® at Shangri-La’s Far Eastern Plaza Hotel Taipei on May 15, 2015 (Shangri-La’s Far Eastern Plaza Hotel Taipei 20th anniversary). Embedded in the Microsoft Azure cloud, the self-learning system anticipates guest needs to enhance the experience.
DigiJames adds an ultra-smart interface between guest and hotel. From a tablet or their phone, guests can control the entertainment system, activity-based light settings, curtains, and switch on their air-con before they return to their room. The app also offers an interactive guide to the hotel’s facilities and the city. In upcoming editions, DigiJames will offer personalized suggestions for dining, shopping and sight-seeing as well.
DigiJames anticipates guests’ needs, and keeps learning over time “With this unrivaled system, the Shangri-La takes luxury, comfort and personalized service to the next level,” comments Marcel Holman, General Manager of the Shangri-La’s Far Eastern Plaza Hotel Taipei. “It also powerfully integrates our back office at the same time.”
The first major Internet-of-Things (IoT) platform for hotels, DigiJames leverages cloud and analytics technology powered by Microsoft Azure to streamline operations and enhance the customer experience. Based on a guest’s profile (age, gender, business/leisure, etc.), occupancy status, room type, day and hour, the self-learning app offers intelligent service suggestions and continuously refines its predictions based on the guest’s responses and behavior.
“DigiJames delivers the technology expectation hat is missing from hospitality,” notes Todd Gordon, CEO of Docceo, the Taipei-based high-tech start-up that developed the system. The IoT platform turns the hotel into a smart building, where one single portal monitors, manages, and matches rooms and services. Through business analytics and machine learning, DigiJames is expected to progressively optimize back-office operations, enhance guests’ usage of facilities and services, and reduce operational cost. New efficiencies may also help reduce the hotel’s ecological footprint.
“We’re very pleased to work with the Shangri-La’s Far Eastern Plaza Hotel Taipei as our launching customer,” adds Todd Gordon. “We look forward to continually expanding Shangri-La’s version of DigiJames. Other hotels in Asia are already indicating interest in customized versions that suit their specific profiles.
Microsoft Taiwan is technology partner
ICT giant Microsoft is the technology partner of disruptive start-up Docceo. Microsoft’s Azure cloud technology provides the platform and analytics engine that form the foundation on which DigiJames has been built.
“Enabling our partners to build out innovative digital work and life experiences is at the core of what we have done as a company. For Microsoft, it is just such a pleasure to see all the amazing applications and services built on top of Microsoft Azure by our partners – Docceo’s DigiJames is certainly a great example for hospitality industry”, states Microsoft Taiwan General Manager Steven Shaw.